Agenda : 12 October Day Two
Timings   Programme & Speaker
09:00-09:15 : Welcome & Introduction to Day 2
Chris Llewellyn, President & CEO, FIPP, UK
09:15-10:30 : What Advertisers want from Magazine Media
Advertisers are exploring the edges of technology to innovate and engage their target audiences in the most entertaining and effective manner. How will advertisers expect magazine publishers to be partners during these extraordinary changes?
Panel :
Philip Thomas, CEO, Cannes Lions, UK
Vikram Sakhuja, CEO Group M, South Asia
Jim James, Director, Haymarket Media Group, UK (Moderator)
10:30-11:00 : Coffee/tea break
11:00-11:45 : B2b publishing: Keeping the community engaged in a 360° environment
There have been significant changes in the B2B space as digital media grew in reach and acceptance and many of the traditional areas of engagement, such as classified and recruitment advertising, have undergone transformation. How are B2B publishers taking advantage of changes in technology to inform, educate and engage their audiences profitability?
Panel :
David Hill, President & CEO, International Publishing Services, IDG, USA (Moderator)
Yuko Tanaka, Nikkei BP, Japan
Kevin Costello, Haymarket Media, UK
Pradeep Gupta, Cyber Media, India
11:45- 12:30 : Successful business models for Multi Platform Publishing
The traditional business model of magazine publishing is undergoing a fundamental challenge. Finding new and profitable revenue streams is the prime objective of today’s magazine media group, and this session will highlight some of the imaginative and exciting case studies taking place.
Panel :
Paul Keenan, CEO, Bauer Media, UK
Peter A. Kreisky, Chairman, Kreisky media Consultancy, USA
Kalli Purie, Chief Operating Officer, India Today Group Digital, India
12:30-14:00 : Lunch
14:00-15:00 : Editorial Challenges and Opportunities in a 360° environment
Traditional magazine publishing used to be simple; there was a publishing date and a publishing schedule. In the new environment, does a magazine need multiple editors across different platforms and multiple editorial teams? Will an integrated newsroom or editorial team work with all platforms? How does one ensure that the positioning and messaging of editorial are consistent? What are the checks and balances required to ensure that editorial speaks the same language irrespective of platform?
Panel :
Chris Johns, Editor in Chief National Geographic, USA
Mathias Plica, Managing Director, CHIP Xonio Online, Germany
Jim Jacovides, Vice President - International, Time Inc, USA
15:00-16:00 : Breakout Sessions
Session 1 : Paper’s Dynamic Future.
The magazine experience is much more than simply the content. The look, feel, smell, even taste and sound can be combined making magazines an even more engaging medium. What are the printing and paper innovations set to excite the consumer in the future?
Panel :
Nicholas Brett, Deputy Managing Director and Group Editorial Director, BBC Magazines, UK
Jyrki Ovaska, President, Paper Business Group, UPM, Finland
Ulbe Jelluma, Marketing Manager, Print Power
     
Session 2 : Distribution and the Digital Newsstand
 What are the various ways that publishers can distribute magazines digitally and which are most suited for your magazine? What will be the dominant platforms of the next five years, and where should one focus?
Panel :
Joan Sola, President Zinio International, USA
Tetsuya Okubo, Chairman, Digital Content Promotion Committee, Japan Magazine Publishers Association & Director Shueisha Inc,
     
Session 3 : Engagement and the Magazine Media
Depth of engagement is a key characteristic of magazines compared with other media. What is the nature of ‘engagement’, and how can it be measured? Does this engagement transfer to magazine publishers’ digital platforms? A new engagement survey in India will look at these questions, and the Indian results will be compared and contrasted with evidence from other parts of the world.
Panel :
Tarun Rai, CEO, Worldwide Media, India
Guy Consterdine, CEO Guy Consterdine Associates, UK (Moderator)
Esther Braspenning, International Advertising Resource Manager, Sanoma Media, Belgium
16:00-16:30 : Coffee/tea break
16:30-17:15 : The 360° Opportunity: View from the Top
A panel of leading industry CEO’s will address how their companies are responding to the issues and opportunities facing magazine media companies today.
Panel :
Aroon Purie, India Today, India (Moderator)
Rupert Heseltine, Haymarket, UK
Pierre Lamuniere, Edipresse, Switzerland
Maurizio Costa, Mondadori, Italy
Phil Scott, ACP, Australia
17:15-17:30 : Conclusions
Close and announcement of the next Congress
18:30 – 23:00 : Gala Evening at Kingdom of Dreams
Transport will be provided